Digital Graphic Design with Adobe Illustrator

Digital Graphic Design with Adobe Illustrator

Duration

2 Days

Course Fee

488 SGD

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Digital Graphic Design with Adobe Illustrator

Course Description

This two-day foundational course introduces participants to Adobe Illustrator, the industry-standard tool for creating vector-based designs and illustrations. Designed for beginners, this course focuses on the essentials needed to produce impactful visual content for promotional and publicity purposes. Whether you’re creating logos, posters, or digital ads, you’ll learn how to effectively navigate the Illustrator interface, utilize vector tools, work with typography, and prepare files for professional use in print and digital formats. By the end of the course, participants will have the confidence to create polished illustrations and designs suitable for marketing and branding.

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Target Audience

This course is suitable for individuals who want to try their hands on basic design and illustration to produce publicity and marketing materials. It is valuable for:

  • Aspiring designers
  • Graphic designers who wish to value-add with knowledge on messaging and framing for marketing and publicity materials
  • Students
  • Marketers
  • Business owners and entrepreneurs
  • Project managers handling marketing campaigns

Prerequisite

You are required to have basic computer navigational skills such as opening and closing of files, dragging, and dropping of widgets, copying, and pasting of files.

Learning Outcomes

By the end of this course, participants will:

  • Explain the fundamentals of Adobe Illustrator and utilize its primary tools.
  • Create vector illustrations and designs for promotional materials.
  • Manipulate with shapes, paths, and layers to build detailed artwork.
  • Apply typography principles and integrate text effectively in designs.
  • Create files in formats suitable for print, web, and social media.

Course Highlights

  • Introduction to Adobe Illustrator’s interface and core tools.
  • Designing vector illustrations for logos, posters, and marketing materials.
  • Working with shapes, paths, and layers to create complex designs.
  • Mastering typography and text manipulation in Illustrator.
  • Exporting files for print, web, and social media platforms.

Course Objectives

By the end of this course, you will be able to:

  • Navigate the Adobe Illustrator interface and workspace.
  • Use basic drawing and selection tools.
  • Create and manipulate shapes, paths, and text.
  • Apply colors, gradients, and effects to your designs.
  • Develop skills in managing layers and organizing artwork.
  • Design a logo and poster.

Course Outline

Day 1: Introduction and Basic Skills

  • Target Audience
  • Messaging and Framing
  • Design
  • Platform
  • Interface tour: Menu, Toolbar, Panels, and Workspace
  • Setting up a new document
  • Selection Tools (Selection, Direct Selection)
  • Shape Tools (Rectangle, Ellipse, Polygon, Star)
  • Line and Arc Tools
  • Pen Tool basics
  • Editing paths with the Direct Selection Tool
  • Colour Schemes (mood, usage)
  • RGB vs CMYK
  • Fill and Stroke
  • Color Picker and Swatches
  • Gradients and Patterns
  • Hierarchy and Contrast
  • Alignment and Spacing
  • Adding and formatting text
  • Text on a path
  • Creating and editing text shapes
  • Deciding on size of illustration
  • Exporting illustration in various formats (pdf, png, jpeg)

Day 2: Advanced Basic Skills and Practical Projects

  • Pencil Tool and Brush Tool
  • Blob Brush and Eraser Tool
  • Smooth Tool and Path Simplification
  • Applying effects and styles
  • Appearance panel
  • Using Graphic Styles
  • Image Trace tool
  • Converting raster images to vector
  • Using Live Paint for coloring
  • Combining multiple elements
  • Alignment and distribution
  • Using guides and grids
  • Planning
  • Making use of composition
  • Layering assets
  • Putting it all together