Introduction to User Experience / User Interface (UI/UX) Design

Introduction to User Experience / User Interface (UI/UX) Design

Duration

2 Days

Course Fee

688 SGD

Apply Now

Introduction to User Experience / User Interface (UI/UX) Design

Course Description

Step into the minds of your customers with UX and create experiences that they’ll love!

User Experience Design design goes far beyond the tech industry, it looks into real life experiences that change the way people do everyday things. Great design will reach people in crucial areas of their lives: catching an airplane home, connecting with a relative, or capturing their child’s first steps.

A UX designer must take into consideration the circumstances, emotions, and priorities of users during their daily lives, design for them and hopefully make things that little bit better.

This course focuses on the principles and techniques in the design of good user experience. It will take you through the phases of the user experience design life cycle, with an emphasis on User Research. Throughout the course, you will learn and apply various UX principles and best practices through scenarios, examples, and exercises. You will also deep dive into the world of User Interface design, and be able to evaluate what makes a good user interface and finally, be equipped with the tools to conduct your own Usability Test.

Apply Now

Target Audience

This is course is suitable for anyone who wants to understand UX design. It is particularly valuable for:

  • Aspiring designers
  • Graphic designers and professionals working in other design sub-disciplines looking to transition into a career in UX Design.
  • Software engineers
  • Students
  • Business owners and entrepreneurs
  • Product managers
  • Marketers
  • Anyone curious about UX design and looking to apply the principles to various industries

Prerequisite

Trainees should be proficient in navigating the web and possess basic computer knowledge.

Learning Outcomes

By this end of this course, learner will be able to:

  1. Understand the UX design process and how it can help businesses
  2. Know what makes a good User Experience
  3. Understand what the users experience when the marketing campaigns reach them
  4. Understand user behaviors and know how they interact with your business
  5. Create User Personas and utilise them in the UX design process for their business objectives
  6. Understand secondary research methods of seeking information about users
  7. Create a Customer Journey Map to see your product / service experience from a User’s Perspective
  8. Understand the UX Honeycomb and how it can shape products/experiences that are valuable
  9. Apply UX Honeycomb principles your business experience
  10. Understand what makes a great User Interface
  11. Apply the UX design process to guide users with UX writing
  12. Set up an Information Architecture (IA) Structure, Content Inventory, and Sitemap
  13. Create a paper website wireframe and port it over to a simple prototyping tool
  14. Understand what a Usability Test is and why it is so important
  15. Develop their own Usability Test Plan for a specific product or service

Course Highlights

User experience design is a combination of various disciplines, tools, methods, and frameworks that enable you to solve real problems and create products and experiences that are truly functional, useful and enjoyable.

The user is at the core of how and why the functionality is created. Learning and practicing User Experience as well as User Interface Design will give you the opportunity to immerse yourself in habits and patterns of human behaviour and know why people do what they do.

Course Objectives

This course will explore the various facets of User Experience and User Interface design, give you a hands-on experience at creating wireframes and provide you with numerous tools and frameworks that you can apply. You will learn:

  • Design Thinking and its integral part in UX Design to create solutions and solve problems
  • Approach UX Design and Design thinking as a problem solving method
  • Be equipped with industrial UX tips and best practices to create:
    • A good visual experience (Graphic and UI designs)
    • Loyal customers and brand ambassadors (Customer Experiences)
  • Execute UX Research Techniques and how the information gathered can allow you to:
    • Know your target market better – customer insights, demographics, and the creation of customer personas to know who you are designing for
    • Apply UX Design to other industries through User Experience Research and the UX Honeycomb
  • Create Customer Journey Maps
  • Construct simple wireframes with Miro
  • Know what is UX writing and create your own UX writeups through exercises as part of the Interface Design
  • And much more

Course Outline

  • The 5 Steps of Design Thinking
  • How Design Thinking and UX Goals are aligned
  • Common Misconceptions about Design Thinking
  • Key differences between User Experience (UX) and User Interface (UI)
  • Why is UX Design so important?
  • The UX Design process
  • What are good and bad User Experiences?
  • Problem Statements – a method for identifying all forms of business issues
  • Using UX to boost each stage of your Conversion Funnel
  • Understanding user perspectives at each stage of the Conversion Funnel
  • Understanding your potential customers
  • Why is user research so important?
  • Essential steps in the UX design process
  • User personas
  • Why are user personas important?
  • Benefits of user personas
  • Characteristics of a good user persona
  • Scenarios and personas
  • What is first-hand Information?
  • Where can we find first-hand information?
  • What are Empathy Maps used for?
  • Characteristics of an Empathy Map
  • Why and when to use it?
  • What it is used for
  • Characteristics of a Customer Journey Map
  • Why and when to use it
  • Personification Exercise
  • Love Letter Exercise
  • Facets of the UX Honeycomb
  • From Peter Morville’s version to Katerina Karagianni’s version
  • 10 tips for creating a great user interface
  • Website Checklisting
  • Paper Sketching
  • Transferring your Paper Sketches onto a Prototyping Tool
  • What is Information Architecture (IA)?
  • The role of an Information Architect
  • Creating your Content Inventory
  • Combining your Content Inventory with your Sitemap