Design X Institute | Design School in Singapore
User Experience & User Interface (UI/UX) Design Essentials
Design Better Digital Experiences — Even Without a Design Background
User Experience & User Interface (UI/UX) Design Essentials
Design Better Digital Experiences — Even Without a Design Background
Duration
1 Day
Course Fee
499 SGD
Course Description
User Experience (UX) and User Interface (UI) design are no longer just the domain of designers — they are essential skills for anyone involved in planning, launching, or managing digital touchpoints.
This 1-day course provides a practical, beginner-friendly introduction to UX/UI design for professionals in marketing, digital communications, and product-related roles. Learners will explore the core principles of UX design, understand how users interact with digital interfaces, and learn how to visualise user journeys through flow charts and wireframes.
By the end of the course, participants will be able to sketch user-centric layouts, make informed judgments on accessibility and usability, and document their design iterations effectively — all using simple tools and frameworks that support real-world digital projects.
This course is ideal for those who need to collaborate with designers and developers, or who are expected to make design decisions for websites, landing pages, or digital campaigns.
Target Audience
This course is designed for Professionals, Managers, and Executives (PMEs) in marketing or digital roles across industries such as:
- Technology, E-commerce, and Startups
- Education, Healthcare, and Finance
- Media, Real Estate, and Consumer Goods
It is also suitable for aspiring marketers looking to enhance their digital literacy and collaborate effectively with design and development teams.
Prerequisite
Trainees should be proficient in navigating the web and possess basic computer knowledge.
Learning Outcomes
By this end of this course, you will be able to:
- Describe the UX design process and its benefits for businesses.
- Identify the key elements that contribute to a positive User Experience.
- Analyse the user experience when marketing campaigns are delivered.
- Examine user behaviours and their interactions with your business.
- Create User Personas and apply them in the UX design process to meet business objectives.
- Explore secondary research methods for gathering information about users.
- Create a Customer Journey Map to see your product / service experience from a User’s Perspective
- Evaluate the characteristics of an effective User Interface.
- Design a paper website wireframe and transfer it to a simple prototyping tool
Course Highlights
- Learn the UX design process without any coding or graphic design experience
- Sketch wireframes and visualise user flows with easy-to-use tools
- Evaluate digital interfaces for accessibility and usability
- Practice hands-on design tasks applicable to marketing campaigns and digital platforms
Course Objectives
By the end of this course, learners will be able to:
- Explain core UX principles and how they support user and business goals
- Map out basic user journeys and interaction flows
- Construct simple wireframes that communicate design intent
- Evaluate layouts for usability, visual hierarchy, and accessibility
- Document and revise user flows and wireframes iteratively
Course Outline
Instructor-Led | Lecture, Group Discussion
What is Design Thinking?
- The 5 Steps of Design Thinking
- How Design Thinking and UX Goals are aligned
- Common Misconceptions about Design Thinking
What is UX Design?
- The UX Design process
- Key differences between User Experience (UX) and User Interface (UI)
- Why is UX Design so important?
- What are good and bad User Experiences?
Problem Statements – a method for identifying all forms of business issues
- How might we statements
- POV statements
- Using UX to boost each stage of your Conversion Funnel
- Understanding user perspectives at each stage of the Conversion Funnel
- User Flows
User personas
- Why are user personas important?
- Benefits of user personas
- Characteristics of a good user persona
Scenarios and personas – Knowing not only how do these users want to achieve their goals, but why as well
- Characteristics of a Customer Journey Map
- Why and when to use it
- What are Wireframes?
- Elements of a Wireframe and how to use them.
- Paper Sketching
Transferring your Paper Sketches onto a Prototyping Tool
- Putting your brand into your design
- Accessibility best practices
- The content first approach
- Applying visual improvements
- Usability testing and gathering feedback from your wireframes
- Updating and annotating wireframes based on the feedback
- Documenting changes and design intent
- Written Exam
- Project
Why Learn at DesignX?
At DesignX, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-attend the Course Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Certification
A Certificate of Achievement will be awarded upon successfully completing at least 75% of the course.
Trainers
Frequently Asked Questions (FAQs)
No coding skills are required. You will be using tools such as Miro which require no coding ability.
User experience (UX) is the experience a person has when using a product or service. Sounds simple but is so much to it. User Experience Design combines numerous disciplines to focus on meeting the user’s needs. It takes into account psychology, market research, and even anatomy. But at the centre of it all, our focus is on – how an individual felt interacting with an app, website, shop etc.
UX Designers focus on making products and services easier, better and more enjoyable to use by looking at what customers need. This is achieved understanding the user, their behaviour and most importantly, any patterns or habits that they have. UX Designers can be involved in the initial design and built of a product long before any customers have even used it. They can also be constantly tinkering and improving a long running service based upon user feedback.
Among many disciplines, Empathy with the user is probably the most important skill to a UX Designer. UX Designers come from various backgrounds – from psychology, anthropology, and the humanities; to problem solving, data analysis and various digital skills. They all play a valuable part to the role of a UX Designer.
Definitely! Being a UX designer also means you are always learning, putting in the hard work to understand people and how they use products or services. A diverse background and range of different experiences can only ever be a good thing.
You will need your own laptop (PC or MAC). The tools used in our UX Design Courses will be provided and are all available online.
