User Experience & User Interface (UI/UX) Design Essentials

User Experience & User Interface (UI/UX) Design Essentials

Duration

2 Days

Course Fee

488 SGD

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User Experience & User Interface (UI/UX) Design Essentials

Course Description

Step into the minds of your customers with UX and create experiences that they’ll love!

User Experience Design design goes far beyond the tech industry, it looks into real life experiences that change the way people do everyday things. Great design will reach people in crucial areas of their lives: catching an airplane home, connecting with a relative, or capturing their child’s first steps.

A UX designer must take into consideration the circumstances, emotions, and priorities of users during their daily lives, design for them and hopefully make things that little bit better.

This course focuses on the principles and techniques in the design of good user experience. It will take you through the phases of the user experience design life cycle, with an emphasis on User Research. Throughout the course, you will learn and apply various UX principles and best practices through scenarios, examples, and exercises. You will also deep dive into the world of User Interface design, and be able to evaluate what makes a good user interface and finally, be equipped with the tools to conduct your own Usability Test.

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Target Audience

This is course is suitable for anyone who wants to understand UX design. It is particularly valuable for:

  • Aspiring designers
  • Graphic designers and professionals working in other design sub-disciplines looking to transition into a career in UX Design.
  • Software engineers
  • Students
  • Business owners and entrepreneurs
  • Product managers
  • Marketers
  • Anyone curious about UX design and looking to apply the principles to various industries

Prerequisite

Trainees should be proficient in navigating the web and possess basic computer knowledge.

Learning Outcomes

By this end of this course, learner will be able to:

  1. Understand the UX design process and how it can help businesses
  2. Know what makes a good User Experience
  3. Understand what the users experience when the marketing campaigns reach them
  4. Understand user behaviors and know how they interact with your business
  5. Create User Personas and utilise them in the UX design process for their business objectives
  6. Understand secondary research methods of seeking information about users
  7. Create a Customer Journey Map to see your product / service experience from a User’s Perspective
  8. Understand the UX Honeycomb and how it can shape products/experiences that are valuable
  9. Apply UX Honeycomb principles your business experience
  10. Understand what makes a great User Interface
  11. Apply the UX design process to guide users with UX writing
  12. Set up an Information Architecture (IA) Structure, Content Inventory, and Sitemap
  13. Create a paper website wireframe and port it over to a simple prototyping tool
  14. Understand what a Usability Test is and why it is so important
  15. Develop their own Usability Test Plan for a specific product or service

Course Highlights

This course will explore the various facets of User Experience and User Interface design, giving you hands-on experience that enables you to solve real design problems, create wireframes and prototypes, as well as provide you with numerous tools and frameworks that you can apply at work. 

What you’ll learn:

  • Design Thinking and its integral part in UX Design to create solutions and solve problems
  • Approach UX Design and Design thinking as a problem solving method
  • Be equipped with industry tools and best practices to create:
    • A good visual experience (Graphic and UI designs)
    • Loyal customers and brand ambassadors (Customer Experiences)
  • Execute UX Research Techniques and how the information gathered can allow you to:
    • Gain empathetic understanding of your users – customer insights, demographics, and the creation of customer personas to know who you are designing for
    • Apply UX Design practices to other industries through User Experience Research and the UX Honeycomb
  • Organize your content with Information Architecture
  • Create Customer Journey Maps
  • Construct simple wireframes with Miro and Figma
  • And much more

Course Schedule

Learning Mode Course Dates Duration
Online via Zoom 25, 26 Feb 2025 (Tue, Wed)

Session 1: 25-02-2025 09:00 - 25-02-2025 13:00
Session 2: 25-02-2025 14:00 - 25-02-2025 18:00
Session 3: 26-02-2025 09:00 - 26-02-2025 13:00
Session 4: 26-02-2025 14:00 - 26-02-2025 18:00

16 hours
Online via Zoom 08, 09 Apr 2025 (Tue, Wed)

Session 1: 08-04-2025 09:00 - 08-04-2025 13:00
Session 2: 08-04-2025 14:00 - 08-04-2025 18:00
Session 3: 09-04-2025 09:00 - 09-04-2025 13:00
Session 4: 09-04-2025 14:00 - 09-04-2025 18:00

16 hours

Click on the course dates above to register online.

Course Outline

Instructor-Led | Lecture, Group Discussion

What is Design Thinking?

  • The 5 Steps of Design Thinking
  • How Design Thinking and UX Goals are aligned
  • Common Misconceptions about Design Thinking

What is UX Design?

  • Key differences between User Experience (UX) and User Interface (UI)
  • Why is UX Design so important?
  • The UX Design process
  • What are good and bad User Experiences?

Instructor-led | Lecture, Demonstration and modelling, Individual Exercise

  • Problem Statements – a method for identifying all forms of business issues
  • Using UX to boost each stage of your Conversion Funnel
  • Understanding user perspectives at each stage of the Conversion Funnel
  • Understanding your potential customers

Instructor-led | Lecture, Demonstration and modelling, Practice and feedback

  • Why is user research so important?
  • Essential steps in the UX design process
  • User personas
  • Why are user personas important?
  • Benefits of user personas
  • Characteristics of a good user persona
  • Scenarios and personas

Instructor-led | Lecture, Demonstration and modelling, Practice and feedback, hands-on practical

  • What is first-hand Information?
  • Where can we find first-hand information?

Empathy Mapping

  • What are Empathy Maps used for?
  • Characteristics of an Empathy Map
  • Why and when to use it?

Customer Journey Mapping

  • What it is used for
  • Characteristics of a Customer Journey Map
  • Why and when to use it

Other Exercises to try with your users

  • Personification Exercise
  • Love Letter Exercise

Instructor-led | Lecture, Demonstration and modelling, Practice and feedback

What is the UX Honeycomb?

  • Facets of the UX Honeycomb
  • From Peter Morville’s version to Katerina Karagianni’s version

Instructor-led | Lecture, Practice and feedback, Demonstration, hands-on practical

  • 10 tips for creating a great user interface
  • Website Checklisting
  • Paper Sketching
  • Transferring your Paper Sketches onto a Prototyping Tool

Information Architecture

  • What is Information Architecture (IA)?
  • The role of an Information Architect
  • Creating your Content Inventory
  • Combining your Content Inventory with your Sitemap

Instructor-led | Lecture, Practice and feedback

  • Usability tests – why are they so important?
  • How to conduct a simple usability test
  • Conducting your own usability test and how to keep it smooth
  • Other forms of testing