Product Design with a UIUX Lens

Product Design with a UIUX Lens

Duration

2 Days

Course Fee

688 SGD

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Product Design with a UIUX Lens

Course Description

As consumers, we interact with digital products daily. But what makes some stand out while others fall flat? Thoughtful design rooted in user needs, psychology, and industry trends drives the best experiences.

In this intensive course, you will gain integrated skills in user research, prototyping, usability testing, and visual communication to create engaging digital products. By analysing user data, applying psychological principles, developing detailed wireframes, validating designs, and convincing stakeholders, you will be equipped to connect with users at every touchpoint.

Whether you want to become a UX designer, improve existing products, or launch user-centric digital experiences, this course provides applicable technical and soft skills. You’ll learn through hands-on projects and expert feedback in a collaborative environment.

By the end of the course, you’ll be able to design usable, accessible, and compelling digital products based on user needs and business goals. You’ll also be prepared to work cross-functionally to deliver experience-focused solutions.

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Target Audience

Product managers, web developers, content developers, and designers who are required to understand how users interact and engage with digital products, and how to design products that meet user needs and business goals, as well as how to develop and test prototypes and wireframes.

Prerequisite

  • Foundational knowledge of UX/UI design principles and methods
  • Basic skills in using design software such as Figma or Sketch
  • Understanding of website and digital products structure
  • Exposure to creating simple prototypes and user flows
  • Ability to conduct basic user research
  • Creative problem-solving mindset
  • Strong written and verbal communication skills

Learning Outcomes

By the end of the course, participants will be able to:

  • Craft user experience strategies based on research into user feedback, industry trends, and business goals
  • Apply user research methods to identify pain points and translate insights into design opportunities
  • Create accessible and user-friendly digital products incorporating psychological principles
  • Develop detailed user flows and wireframes following industry standards and best practices
  • Collaborate with IT teams on design feasibility and incorporate their feedback
  • Evaluate designs using interaction principles and showcase interactivity
  • Validate designs through user testing, report insights, and iterate on prototypes
  • Persuasively communicate concepts to stakeholders and guide development
  • Analyse performance metrics to determine enhancement opportunities

Course Highlights

Learn research methods to deeply understand user needs and pain points

Master design psychology principles such as visibility, feedback, and consistency

Create detailed user flows, wireframes, and interactive prototypes

Conduct usability studies to validate and iterate on designs

Build collaboration skills to work with stakeholders and developers

Analyse metrics and performance to optimize user experience

Course Objectives

The “Product Design with a UIUX Lens” course aims to equip participants with the skills needed to create user-centered products. Attendees will learn to develop strategies that integrate user feedback, business goals, and industry trends. Through hands-on activities, participants will apply user research methods to identify pain points, translate insights into design opportunities, and create accessible, user-friendly products. They will also focus on developing detailed user flows and wireframes that adhere to industry standards.

Additionally, the course emphasizes collaboration to ensure design feasibility and the incorporation of technical feedback. Participants will evaluate their designs using interaction principles to enhance user engagement, conduct user testing to validate their work, and effectively communicate design concepts to stakeholders. Finally, they will analyze performance metrics post-launch to identify opportunities for improvement, ensuring a continuous cycle of refinement in their product design process.

Course Outline

  • UX strategy definition and how it aligns with business goals and user needs
  • User feedback collection, analysis, and synthesis to identify user pain points & opportunities
  • Conducting competitive analysis and market research to identify industry trends & best practices
  • Defining the problem statement & approach with the right objectives that meet the user & business needs.
  • Role and impact of psychology in UX design and application of psychological principles and design patterns
  • User empathy using user research methods and techniques and creation of personas, scenarios, and user stories
  • Learning to justify design choices using user research and industry standards
  • User flow definition using best practices
  • User flow creation using tools and techniques that show the logic and navigation of the user journey
  • Communicate ideas & concepts through storyboarding & simple sketches to facilitate early collaboration
  • Wireframe creation using tools and techniques that show the layout, structure, and hierarchy of the user interface
  • Communication and collaboration with developers and other stakeholders on feasibility studies and gathering feedback
  • Consistency and feedback in user interface and interaction
  • Affordance and visibility in user interface and interaction
  • Evaluation and demonstration of product design using interaction design principles
  • Defining design validation and iteration and how to approach it using various methods and tools
  • Conducting user testing, expert review, heuristic evaluation, and A/B testing
  • Data and feedback collection and analysis
  • Analysing design validation results and synthesizing recommendations
  • Prototype iteration based on the recommendations and feedback
  • Identifying Stakeholder and IT team and their roles and expectations
  • UX design concept and solution communication and presentation to stakeholders and IT teams using storytelling, visual aids, and prototypes
  • Handling feedback from stakeholders and IT teams and techniques to address their concerns and expectations
  • Conflict and issue negotiation and resolution with stakeholders and IT teams using active listening, empathy, compromise, and problem-solving
  • Performance analysis & measurement using key metrics and indicators
  • Reporting analysis using charts, graphs and data dashboards
  • Feature recommendation based on evidence and criteria and communication of the value and impact of the design

Why Learn at DesignX?

At DesignX, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Re-attend the Course Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Certification

A Certificate of Achievement will be awarded upon successfully completing at least 75% of the course.

Trainers

Portrait of Justin Chai
Justin Chai
Justin is a product design leader with over 13 years of experience turning complex digital challenges into seamless user experiences and innovative digital products for global brands like Ford, Johnson & Johnson, and Wynn Resorts. He has worked across various industries including automotive, hospitality, medical, and FMCG, helping companies define and deliver exceptional user experiences that engage customers and drive business success. Known for his user-centered design approach, Justin is passionate about leading high-performing teams to craft digital solutions that solve real-world problems and captivate audiences.

Frequently Asked Questions (FAQs)

The prerequisites include foundational knowledge of UX/UI design, basic skills in using design software, understanding of web/app structure, ability to create simple prototypes, familiarity with interface design concepts, and strong communication skills.

By the end, you will have in-demand skills to apply for UX design roles. Building on these skills will better equipped to shift into UX design roles across different industries.

No strict requirements, but basic knowledge of UX principles and familiarity with interface design will enable you to get the most from the 2 day course.

You will be assessed through hands-on assignments, in-class exercises, and a final presentation to demonstrate applied understanding.