Justin Chai

Trainer Bio

Justin Chai is an accomplished Product Design Leader with over 13 years of experience leading projects from ideation to launch. Utilising design thinking methodology, he helps customers identify challenges, reframe problems, and design exceptional experiences. Currently leading tech and CX as a Senior Account Director in Digitas under the Publicis Groupe. 

Professional Experience

Having worked in Singapore and China, Justin has managed cross-functional teams to define, design and grow projects across industries like automotive, hospitality, medical, and consumer goods. Previously as a Senior Director of Digital Experience at VMLY&R, a WPP Experience Design Agency, Justin also led the design and development of various digital products. This included owning the product roadmap for Ford and Lincoln’s vehicle owner apps, introducing new features that delivered a faster development cycle. He also led the redesign of Wynn Resorts’ Macau website focusing on booking functionality and Wynn’s digital gaming app to improve user retention.

With his background in project management, Justin brings a unique perspective combining technology and design to deliver innovative solutions. His creative problem-solving skills and ability to align stakeholders have helped him successfully manage cross-functional teams to design, build and optimize digital products and experiences.

Training Philosophy

Justin’s training philosophy is about learning through practice and hands-on experiences. By providing students with the right tools, structure and ultimately the mindset that great things start from small beginnings, he wants to provide a safe space where students can experiment, explore and grow. 

Key Achievements

• Collaborated with Ford’s App Product & Engineering teams to define product strategy, UX & roadmap, leading design & managing timelines. 
• Drive UX improvements in clients such as J&J, Wynn Resorts & Friso.
• Lead cross functional teams to deliver technical solutions and website builds