Digital Illustration and Design For Publicity

Digital Illustration and Design For Publicity

Duration

2 Days

Course Fee

488 SGD

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Digital Illustration and Design For Publicity

Course Description

This two-day foundational course introduces participants to Adobe Illustrator, the industry-standard tool for creating vector-based designs and illustrations. Designed for beginners, this course focuses on the essentials needed to produce impactful visual content for promotional and publicity purposes. Whether you’re creating logos, posters, or digital ads, you’ll learn how to effectively navigate the Illustrator interface, utilize vector tools, work with typography, and prepare files for professional use in print and digital formats. By the end of the course, participants will have the confidence to create polished illustrations and designs suitable for marketing and branding.

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Target Audience

This course is suitable for individuals who want to try their hands on basic design and illustration to produce publicity and marketing materials. It is valuable for:

  • Aspiring graphic designers seeking a strong foundation in Adobe Illustrator.
  • Graphic designers who wish to value-add with knowledge on messaging and framing for marketing and publicity materials
  • Anyone interested in learning digital illustration for branding and marketing.
  • Marketing professionals looking to create high-quality promotional materials.
  • Entrepreneurs and business owners who want to design their own publicity assets.
  • Social media managers and content creators enhancing their visual storytelling.

Prerequisite

You are required to have basic computer navigational skills such as opening and closing of files, dragging, and dropping of widgets, copying, and pasting of files.

Learning Outcomes

By the end of this course, participants will:

  • Identify key features of Adobe Illustrator’s interface and essential tools. 
  • Describe the principles of vector-based design and their advantages over raster graphics.
  • Apply fundamental design principles (contrast, hierarchy, balance) to create visually appealing compositions.
  • Demonstrate proficiency in vector illustration techniques, including the Pen Tool and Shape Builder. 
  • Analyze how typography and layout choices affect the effectiveness of publicity materials. 
  • Evaluate different color schemes and branding strategies to enhance visual identity. 
  • Create digital illustrations and publicity materials that align with branding and marketing objectives.
  • Modify images and graphics using effects, gradients, and transparency for enhanced visual impact.
  • Organize content effectively using grids, alignment, and whitespace for balanced layouts. 
  • Develop a professional poster, flyer, or social media graphic following best design practices. 
  • Compare different file formats and export settings for print, web, and social media use.
  • Demonstrate the ability to prepare and optimize designs for both digital and print distribution. 

Course Highlights

This course provides a comprehensive learning experience for individuals looking to master Adobe Illustrator for digital illustration and publicity design. Participants will gain practical skills in branding, vector graphics, and marketing visuals while applying design principles to real-world projects.

By the end of this course, you will be able to:

  • Understanding the principles of typography, logos, and visual design
  • Applying best practices in visual communication for publicity materials
  • Mastering Adobe Illustrator tools for digital illustration and vector design
  • Using color theory to enhance aesthetic appeal and branding
  • Creating compelling illustrations and marketing visuals for campaigns

Course Outline

Instructor-Led | Lecture, Group Discussion

  • Four Key Considerations- Target Audience, Messaging and Framing, Design, Platform
  • Understanding typography, logos, and branding in publicity design
    • Hierarchy and Contrast
    • Alignment and Spacing
    • Adding and formatting text
    • Text on a path
    • Creating and editing text shapes
  • Exploring best practices in visual communication
  • Case studies on impactful branding and marketing visuals

Instructor-led | Lecture, Demonstration and modelling, Individual Exercise

  • Introduction to Adobe Illustrator interface and essential tools
  • Basic Drawing Tools
    • Selection Tools (Selection, Direct Selection)
    • Shape Tools (Rectangle, Ellipse, Polygon, Star)
    • Line and Arc Tools
    • Pen Tool basics
    • Editing paths with the Direct Selection Tool
  • Working with vector graphics, shapes, and paths
  • Using layers, masks, and blending modes for effective compositions

Instructor-led | Lecture, Demonstration and modelling, Practice and feedback

  • Understanding color psychology and its impact on marketing
  • Applying color harmonies and schemes in publicity materials
  • Colour in Digital Illustrations
    • Colour Schemes (mood, usage)
    • RGB vs CMYK
    • Fill and Stroke
    • Color Picker and Swatches
    • Gradients and Patterns

Instructor-led | Lecture, Demonstration and modelling, Individual Exercise

  • Designing posters, banners, and promotional content
  • Evaluating and refining design outputs for impact
  • Techniques for balancing aesthetics with messaging clarity
  • Understanding Artboard Sizes
    • Deciding on size of illustration
    • Exporting illustration in various formats (pdf, png, jpeg)

Instructor-led | Lecture, Demonstration and modelling, Individual Exercise

  • Creating storyboards and task flows for design projects
  • Enhancing brand identity through design elements
  • Advanced Drawing Techniques
    • Pencil Tool and Brush Tool
    • Blob Brush and Eraser Tool
    • Smooth Tool and Path Simplification
  • Working with Effects and Appearances
    • Applying effects and styles
    • Appearance panel
    • Using Graphic Styles
  • Introduction to Image Tracing and Live Paint
    • Image Trace tool
    • Converting raster images to vector
    • Using Live Paint for coloring
  • Composition Techniques
    • Combining multiple elements
    • Alignment and distribution
    • Using guides and grids
    • Planning
    • Making use of composition
    • Layering assets
    • Putting it all together
  • Hands-on project: Developing a complete marketing campaign

Instructor-led | Lecture, Demonstration and modelling, Individual Exercise

  • Applying all learned concepts to a final digital illustration project
  • Developing a professional portfolio
  • Presentation and critique of final projects

Why Learn at DesignX?

At DesignX, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Re-attend the Course Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Certification

A Certificate of Achievement will be awarded upon successfully completing at least 75% of the course.

Trainers

Taufiq Nazri Digital content creative, finessed in strategic communications

Frequently Asked Questions (FAQs)

No prior experience is necessary. This course is designed for beginners.

You’ll need access to Adobe Illustrator (preferably the latest version) to complete the exercises. The software will be provided to you by Design X Institute.

Yes, participants who complete the course will receive a certificate.

You will work on several small projects, including creating vector illustrations, logos, and a final promotional piece such as a poster or social media ad.

Yes, the course covers techniques applicable to both print and digital media, making it versatile for various marketing and publicity needs.